| Sensaphonics earphones rock the GRAMMY® Awards
Over half the performances on the 2010 Grammy telecast use Sensaphonics custom earphones for in-ear monitoring.
 CHICAGO, IL (February 5, 2010) – The 52nd Annual GRAMMY® Awards were telecast on CBS on Sunday, January 21, setting viewership records with a string of one-of-a-kind performances and unrelenting star power. With big productions of nominated and classic songs realized through cross-genre instrumentation, unexpected duet pairings and showy staging, the program embraced the sense of spectacle and style people have come to expect from “Music’s Biggest Night.”
Most performers on the show used in-ear monitors, which afford high fidelity and freedom of movement while eliminating on-stage feedback. This year’s Grammy telecast featured 16 performance segments, nine of which featured artists using Sensaphonics earphones. This is especially impressive because professional earphones are custom-fit devices, meaning each artist brings and uses their personal in-ears on stage. Sensaphonics earphones are favored by discriminating artists and engineers for their unique combination of reference-quality sound, and comfortable, soft-gel silicone earpieces.
“Watching the Grammies was a real treat for me this year,” says Sensaphonics founder and president, Dr. Michael Santucci. “To see our clients on the telecast using products that we made for them by hand was very rewarding. And it confirms that our ability to deliver a high-impact monitoring experience at safer levels and with unparalleled comfort is being embraced by artists and engineers across the industry.”
With six Grammy awards and ten nominations, this year’s biggest winner was Beyonce. Amid her acceptance speeches, she performed a rock-style medley of her hit “If I Were A Boy” with Alanis Morissette’s “You Oughta Know.” Beyonce’s entire tour uses Sensaphonics 2MAX earphones, with the artist’s personal silver plated pair customized by Sensaphonics Japan to match her tour staging and costuming.
In other performances, Mary J. Blige wore her 2MAX for her duet with Andrea Bocelli, while Maxwell wore his 3D Active Ambient IEM system to sing the classic “Where Is The Love?” with Roberta Flack. Other artists using Sensaphonics in their Grammy performances included Stevie Nicks, Jennifer Hudson, Usher, Eminem and Dave Matthews, all of who wore their Model 2X-S earphones.
The latest Sensaphonics model, the innovative 3MAX triple-drier earphones, made an impact at the Grammy Awards as well. Rock legend Jon Bon Jovi, one of the beta testers during 3MAX product development, was wearing his prototype set in performance. In addition, the evening’s opening performer, Lady Gaga, just became the first official customer for the 3MAX, the world’s first triple-driver earphones in a silicone earpiece design.
“Literally from beginning to end, the Grammy telecast was a testament to how much artists rely on their in-ear systems to create great performances,” says Santucci. “For a small technology company like Sensaphonics to achieve this kind of impact on the Grammy stage is very gratifying.”
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